Brand Identity

Typography

UCLA Health uses distinct typefaces to communicate clearly, directly and impactfully with target audiences across the globe. Below please find each of the typefaces we use, as well as recommended contexts for when each is most appropriate.

Headlines

Balboa font family(Link is external) (Link opens in new window)

P22 Mackinac font family(Link is external) (Link opens in new window)

Subheadings and Body Text

Trade Gothic Next LT Pro font family(Link is external) (Link opens in new window)

Minion Pro font family(Link is external) (Link opens in new window)

System Font

Helvetica Neue Family / Arial*

*System font Arial is used as an alternative for Helvetica Neue

Leading, kerning and pairings

P22 Mackinac + Trade Gothic Next LT Pro

Balboa + Trade Gothic Next LT Pro

Balboa Condensed Caps + Trade Gothic Next LT Pro

Balboa Condensed Caps +
Minion Pro

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