Christina Geist

Christina Geist is a brand strategist, entrepreneur and bestselling children’s book author. She has supported Operation Mend since reading a magazine article about our program in 2010, and picking up the phone. 

Christina is the Co-Founder and Strategy Director of True Geist, a branding and design firm celebrating its 10th anniversary, and the Founder of Boombox Gifts, an online boutique for milestone memory boxes (acquired by Tribute.co in 2023). Christina’s is also the author of three children’s picture books from Random House Kids, including Sorry Grown-Ups, You Can’t Go to School!, which debuted at #4 on The New York Times Bestseller list.

Christina grew up in Ridgewood, New Jersey and graduated from Vanderbilt University in Nashville, Tennessee. She lives in New York with her husband, NBC and MSNBC host Willie Geist, and their two children.